Baz Goran · Strategic marketer for local service businesses

Packed one month, dead the next? Your business needs its next step.

You’re great at the work. Your customers love you. But some months the calendar’s packed and some months it’s dead. I build the system that keeps it full every month, with the customers you actually want.

Monthly revenue · your business
STUCK
01 FIX
02 OFFER
03 TRAFFIC
04 SCALE
Baz Goran, founder of Step 2 Scale
Hey, I’m Baz.
You run the business. I fill the calendar.
+$12K
in 5 weeks for a local sparky
FEATURED RESULT City Optics Optometrist · results in AUD
$140K+
in sales traced to our leads in 5 months
8.4x
return on ad spend over 5 months
1 → 4
locations in 12 months
Step 00 · Where you’re standing

You didn’t start a business to wonder where the next job is coming from.

FEAST OR FAMINE

One month you’re turning work away. The next you’re refreshing your inbox.

You can’t hire, plan or invest when you don’t know what next month looks like.

WRONG-FIT CUSTOMERS

Tyre-kickers and price-shoppers eat your time and your margins.

Meanwhile the jobs you actually want go to someone louder.

BURNED BEFORE

You’ve boosted posts, paid an agency, tried the “ads guy”.

Money went out. Reports came back. Customers didn’t.

THE REAL PROBLEM

You don’t have a marketing problem. You have a missing system.

Random tactics give random results. A system gives you a number you can plan around.

Client results

SAME BUSINESS. NEW LEVEL.

Real businesses, real numbers (AUD). No vanity metrics. Just customers and revenue.

LEVEL UP #01 Electrician · Amperion

+$12K revenue in 5 weeks from $2.4K in ad spend.

Amperion had sunk $10,000 into Google Ads for a single enquiry, with every click landing on a generic home page.

Instead of guessing, we tested our way to what worked: specialised landing pages, high-intent traffic, and positioning that made them the trustworthy local sparky, with a real team you can see, clear upfront information, and prompt, on-time service.

The result: 5 lighting installations completed, and 5x their return on ad spend.

“Baz’s work has been a game-changer. We now have a way to attract our favourite type of homeowners in a way that's profitable, putting me in a position where I can hire another apprentice."
Danny Sabir · CEO, Amperion
Amperion electricians installing LED strip lighting and power points in a new home
LEVEL UP · 5 WEEKS
5x
revenue vs ad spend
$2.4K
total ad spend
LEVEL UP #02 Optometrist · City Optics

94 patients in a single month. Then three more locations.

City Optics had empty appointment slots, idle staff and no predictable way to fill them beyond referrals and walk-ins.

Google Ads wasn’t paying for itself, a previous agency had burned $2,000 with nothing to show for it, and their real advantages over the big chains had never been identified, let alone communicated to customers.

We built the system that fixed all that: offers like one-hour glasses from their in-house lab, and a far more convenient way for interested customers to book. 

It filled their calendar with their highest-value patients, and the same system now runs across every location.

“It was crazy, and it gave me the confidence to open up stores and fill them up without relying on foot traffic.”
Thomas · Owner, City Optics
$41.5K
tracked sales in a single month
$140K+
tracked sales in 5 months
The City Optics team smiling and giving a thumbs up at their front counter under the City Optics sign
LEVEL UP · 12 MONTHS
$80K → $150K
monthly revenue in a year
1 → 4
locations in a year
LEVEL UP #03

This spot’s reserved for your business.

Claim your next level
The staircase

Four steps from “where’s the next job?” to “we need to hire.”

No skipping steps. Most marketing fails because it jumps straight to ads before the offer’s right. We build it in order, so every step holds weight.

STEP 01
Find the leaks

A deep dive into your business, customers, competitors and current marketing to see where money and jobs are slipping away.

STEP 02
Build the offer

An offer your ideal customers can’t compare to the cheap guy down the road, plus the plan to get it in front of them.

STEP 03
Turn on the flow

Ads, landing pages, content, SEO and AI-powered follow-up, built and launched so enquiries land and get answered fast.

STEP 04
Scale what works

We watch the numbers, cut what doesn’t pay, and pour fuel on what does. Monthly reporting in plain English: customers and revenue, not clicks.

Google Ads Meta & TikTok Ads SEO & AI search Webpage development Email Reviews & referrals Photo & video AI automated follow-up & lead filtering
Baz Goran, founder of Step 2 Scale, in a dark green suit
ORIGIN STORY
Tutor turned strategic marketer.
A note from Baz

You started this for the freedom. So where’d it go?

Nobody warns you about the wall of sh*t that comes with growing a business. And on top of everything else, you’re somehow meant to become a marketing expert too.

I know, because I’ve been there. I was studying human psychology and running my own tutoring business when I hit the same wall you might be hitting now. I was good at the work, but I needed more students coming through the door.

So I started learning everything I could about persuasion and strategic marketing: why people buy, who they trust, what makes them pick up the phone. That’s when I fell in love with it.

Then one night, deep in a Shark Tank rerun, it clicked. I could help other owners hit their ambitions and spend my days doing what I love most.

You’ve put so much into your business. I want to help it give you more back.

Baz Goran
Founder, Step 2 Scale
Connect with me on LinkedIn
This is for you if…
  • You’re great at what you do and your customers love you.
  • You want more high-value jobs, not just more jobs.
  • You want a system your team can actually run.
Not for you if…
  • You’re not willing to call back the qualified leads we send you.
  • You want someone to “just do marketing” with zero input from you.
  • You’re honestly fine with feast-or-famine.

Before we talk.

How much does it cost?

Don’t worry, you can keep your limbs. Honestly, it depends on what your business needs and what’s already working. Every project is different, so I’ll give you a straight number on our call. No runaround.

Is there a lock-in contract?

Nope. We earn your business every single month. If we’re not delivering, you shouldn’t be stuck with us.

Do you guarantee results?

For some projects, yes, and we’ll tell you exactly what we can stand behind. What we won’t do is promise the moon before we’ve looked under the hood.

Do you do the work yourself, or outsource it?

In-house, always. If something needs fixing, you’re talking straight to the person who can fix it.

What industries do you work with?

Any service-based business. The core of what we do works across industries, but every strategy is built around your customers and your business.

Ready for your next step?

Book a call and get your free growth plan. You’ll walk away with an audit of what’s leaking, what your top competitors are doing right, and a game plan to fill your calendar, whether we work together or not.

LIVE 876543 spots open this month
I keep my client list small so every project gets my full attention. That’s how I get the best results for your business (and my portfolio).
Rather email? baz@step2scale.com